Question 1

Why does posting frequency matter so much?

Accepted Answer

Social platforms' algorithms consistently favor accounts that post predictably over accounts that post in bursts and go quiet. Industry-standard benchmarks commonly cited by social media management platforms put effective posting frequency around 3-5 times per week per platform for most business accounts -- enough to stay visible without overwhelming your audience or your team.

Question 2

What's the difference between the Starter and Growth posting plans?

Accepted Answer

Starter ($400-$700/mo) covers 2-3 posts per week -- a solid baseline for staying visible. Growth ($800-$1,200/mo) covers 5+ posts per week, which fits businesses on multiple platforms or with a lead-generation/engagement goal that benefits from higher visibility and more frequent audience touchpoints.

Question 3

Should I be on every platform my competitors are on?

Accepted Answer

Not necessarily. Being active and consistent on 1-2 platforms where your actual customers spend time almost always outperforms a thin presence spread across 4+ platforms. We'll help you prioritize based on where your audience actually is, not just where competitors happen to post.

Question 4

Is paid social advertising included in this estimate?

Accepted Answer

No -- this estimate covers organic posting cadence and the Scheduled Social Media Posts service specifically. Paid Social Ad Management ($500-$1,200/mo plus ad spend, which is billed directly by the platform) is a separate, complementary service under Social Media Marketing for businesses with a lead-generation focus.

Question 5

Do you create the graphics and captions, or do I need to provide those?

Accepted Answer

We design custom branded graphics for every post matching your brand colors and logo, and write platform-appropriate captions -- you don't need to provide finished creative. Using your existing photo library keeps costs toward the lower end of the range; net-new photography or product shots for every post pushes toward the higher end.